Sunday, November 24, 2013

The SEO Complication

The SEO Complication

by Steven William Pitts

Being a freelance content writer, takes me into being interested into a number of topics, and since it is a part and parcel of my trade, even though I do not deal in it myself, I basically that it is made complicate. So hence comes the title for this topic, “the SEO Complication.
Before I can begin off, I would like to suggest one thing that “Search Engine Optimization” is actually not a complicated subject, it is just made a complicated one as to deter people from trying it themselves. Why might you ask? This is only because when things are made complicated, it is only natural that they will seek for help and help means money to be made.
The search engines do it, the so called optimizers do as each and every one is in the fry of making money. Who is so vile that he does not like the flow of cash into his pock or as in the case of the search engines the company. It is a game played slowly.
Here is why? First of all the search engines, need advertisements such as their pay per click campaigns to keep the flow of money into the coffer and their listings in the share market. Making search engine optimization their and the advise that they give – made complicates, is obviously a thing that would be there to die for. We would be running around in circles just to get ourselves in the first pages. We have no option but to try.
When we are face with failure, then the only option left with us is to use some form of paid advertisement to let others know that our business is out there. The good old ways have long lost its relevance. The world is just gone digitally made. They want everything of the net. They time will come seemingly when they would want the net to deliver food on their table through the bytes.
So here they have just put one into a vicious circle where we are in the constant revolution of not knowing where we are going to land. In the platter of the search engines money making schemes or the search engine optimizers pocket.
Some many terms have come about with this such as white hate SEO, black hat SEO, organic search  and the terms which so no end to the list. Terms like Panda algorithm  are when first the search engines showed the quality of the sites with the links to your site from others. There was a gold rush in this area, you got the SEO internet toughs to rip your pockets to build these back links and now the search engines say that they are insignificant. How sad! Just a game played.
We have to go back to the good old ways. Thank god! The good old ways are practically simple. Content is king and I as a freelance content writer am quite happy with it as I now will get the merit I deserve.
This is why. I happen to be reading an interesting article on Forbes where the author categorically mentioned that according to an expert SEO that the art will die out in a couple of years as more appreciation would be given to the social media and that would die out too. I believe that the search engines have an axe to grind and they are trying to grind it nice and fine.
After all the digital world is a free for all zone which is not in the domain of any single authority. It is like each one for himself and god for us all. The big sharks eat the little sharks. That is what is precisely happening.
Fortunately, as long as the internet remain and whether we access the site that we need to, though our iPads, Notebooks, iphones, laptop or the now almost obsolete desktop, the search engine is there to remain and the search engines may sound as if search engine optimization is complicated, their algorithms still have to adhere to the fundamentals of it. Keep it simple and get good unique content for your sites and blogs and you and your site would reach the pinnacles of success.
Steven William Pitts
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