Keyword Research

Getting site or blog onto the web, one needs to take many consideration even before he can contemplate anything else. One among them is to get the site properly optimized on the various search engines out there. Optimization all begins with proper keyword research.

There plenty of tools out there, that is only if you have the money to pay for them. The only one that can be said to be free, is the one provided by Google which is actually associated with its Adsense programme.

It is actually free to do your keyword research provided you know how to go about it. This is because the primary concern of Google is to inveigle you into using its Adword programme. It is by this programme that is sells advertising in its search engine, that is famous for its use.

Anyway, you must login using your Google account and pretend to be using it for their advertising programme. Then go to the tool section where you can do self analysis for the best keywords that you can induct into your content of your site. Choose any word that might be in league with what your site is all about.

Google will pull up a list of associative keywords that can be broadly broken in short keywords and long tail keywords. Usually keywords having one word, two and three words fall into the former category and those with four or more will fall into the latter.

The short one if its is one can be an adjective, noun or verb and if it is more than that, it would be a noun or verb and the others words which basically describe the main words. If it is a long tail keyword, it would be one of the many phrases which English grammar is abound with. It would usually have a preposition in it. Prepositions are words like of, in, at and so on.

The fundamental purpose in keyword research in to see two things under either the short keywords or the long tail keywords. That is the competitions and the amount of monthly searches for any given keyword.

Usually the competition with be given on a scale of decimals ratio where the highest will be the whole figure one (1) and the least will be zero point zero zero (0.00). Understanding this you can evaluated how much in demand that particular keyword.

Another consideration is the amount of monthly searches, only on Google’s search, I must say. The higher the amount is and lower the competition, then I must say that that is a good keyword to use.

Why? The reason is so, there are less people using this on their site and blogs where as the people searching for information associated with that particular keyword is high. This means that you have greater chances of getting your site higher in optimization quickly organically, but a greater percentage of free traffic.

After doing the necessary keyword research, the next step in to get those keywords into the content of your site where it matters the most. The is where the words are. It is from here that Google is going to analysis your site when it crawls it with its spider which is actually an algorithm specially prepared for this purpose.

So you must written content up fast on your site and your blog which will get google to profile your site and rank it as time goes on.

Steven William Pitts

A refreshing drink of water

Feeling thirsty and no water to drink, just reminds me of a quote which I do not know who had first quoted it but I picked up somewhere from the lines of history, “Water, water all around and not a drop to drink of it.” Yes, the recollection of it comes to me now. It could have been said by Captain Cook, the person who had discovered Australia. I believe that it was found in one of his logs which had survived the perilous journey into the unknown.

The earth is plethora of water but sadly most of it is in a solution of water and salt. I remember the first time I saw in the sea and took some of the water in. I was puking for the rest of the day.

Yes, water which humans and other animals need to survive on which is called fresh water is only about five per cent of the total water on earth and nearly eighty per cent of it is held up in ice which is mostly in the polar regions.

There many places on this planet earth where one can go for days without the site of a drop of fresh water. Humans and animals cannot survive from more than a couple of days without this precious liquid.

But again people ought to be careful of what fresh water they are drinking because fresh water can even kill. That is if it is infected by those organism which are detrimental to human beings. They are gems which cause disease.

This is true especially in our modern times where most of this fresh water has been made impure which we as humans term as pollution. This is caused by the discharge of human waste from our cities and towns in the water sources. But far the biggest culprits are the industries which pour in vast amounts of toxic chemicals after the manufacture of their products for the economic boom of the contemporary world.

So if we come to see it, the five percent of fresh water which is supposed to be their on this earth can actually said to be only one percent at present. In fact the place where I live in which the capital city of Nepal, Kathmandu water is a precious commodity. Ironically, Nepal happens to be the second richest nation in water resources, but nearly ninety percent of its population has to make do with no water or contaminated water.

From this we come to a fact that is as long as one man is allowed to quench his thirst, he will care two hoots about the next. I can say this with sincerity because the water is dirtied by else to make his profit while I have no right to get fresh water to quench my thirst.

Steven William Pitts

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